Case Studies - Dumpbins - Cardboard Floor Displays
Case Study Brief
FROM INITIAL CONCEPTS DRAWN UP BY THE CUSTOMER’S MARKETING / DESIGN AGENCY, DISPLAY COR LIMITED WERE REQUIRED TO CO-ORDINATE THE PRINT, DESIGN AND CONSTRUCTION OF SEVERAL DISPLAY KITS.
This helped to ensure uniformity throughout the whole launch within the UK of the Kinder Bueno Chocolate Bar.
Cardboard Dump Bins Fact File
- DUMP BINS EASY TO ASSEMBLE IN-STORE.
- EYE CATCHING DESIGNS.
- FLAT PACK CARDBOARD KITS COLLATED AND WRAPPED IN POLYTHENE FOR TRANSIT.
- LARGE QUANTITY PRODUCTION RUNS FOR A NATIONWIDE PRODUCT LAUNCH.
- POS (Point-of-Sale) KITS ARE PRE-PACKED IN DISPLAY PACKS FOR IN-STORE OFFERS.
- UV (Ultra Violet) VARNISHED LITHOGRAPHY AND SCREEN PRINTED FOR MAXIMUM IMPACT IN-STORE.
We also produced many other displays for this product launch. Bulk shippers and pallet displays were used in the cash and carry outlets, whilst counter top displays gave exposure in the smaller independent retail shops.
This product won ’Runner-up’ for ’New brand of the year’ at the Marketing Society Awards - Sponsored by ITV Television.
11 months after the launch, KINDER BUENO had become the second best-selling count-line in supermarkets.
